Designing a retail merchandising display takes a lot of thought and preparation.  Use this guide to gain an understanding of the presentation process and how mannequins can make a difference in your sales.  Here we will discuss mannequins as they relate to product presentation, showcase and customer impression.  Mannequins, in particular, are effective, time-tested mediums for delivery of several marketing messages.

The first step is to analyze the marketing data as it relates to your target market.  Meticulous planning will help you to zero in on the buying rationale of specific customers.  You may even decide to survey your current customers to gain insight into their buying patterns, reasons for buying, their overall impression of your store, and more.  Learning what turned a customer from considering a purchase to making one can be very valuable.  Furthermore, you want to find out what draws them to your store in the first place.  Read more...