There are so many people getting into business online but exactly what is internet marketing?
Internet marketing is basically promoting products and services that you have to offer, whether free or paid, via the world wide web.
Generally, the sales and marketing principles that apply offline in ‘traditional’ businesses still apply to online marketing, such as building a relationship with the customer, offering a good value product/service at a fair price and selling the benefits (the ‘sizzle’) rather than the features (the ‘sausage’).
There are, however, some key differences with internet marketing and they tend to have many more benefits than traditional marketing strategies offline. The main difference and benefit is that costs versus leverage are very low…
